You know the target. Let's measure the distance and build a plan to reach it.

Practical business and technology guidance for Dallas–Fort Worth small businesses, including how to put AI to work without the guesswork.

A surveying instrument at dusk, its lens framing the Dallas skyline with Reunion Tower and measurement crosshairs

Most business owners don't need more buzzwords. They need someone to look at how the business runs today, help decide what's worth changing, and stay in the room while it gets done.

Whether you've never touched AI, tried it and stalled, or have a project that keeps slipping, Rangefinder Advisory helps you pick a direction, make a plan, and follow through.

What I help with

  • Business and technology advisory

    Straight answers on where to focus, what to fix first, and what to leave alone. A sounding board with over 19 years of experience behind it.

  • Putting AI to work

    I look at how your team handles everyday tasks like answering customers, scheduling, reporting, and paperwork, and find where AI can save time without making things complicated.

  • Program and project oversight

    Building a new system, switching software, or changing how your team works? I keep the plan, the budget, and the people on track so the oversight doesn't consume your week.

  • Technology planning and strategy

    Before you spend money, we work out what you need, what it should do for the business, and how you'll know it worked.

  • Finding the right vendor

    I'm not tied to any software company or service provider. I help you compare options, ask the right questions, and choose what fits your business, not what has the best sales pitch.

  • AI training for business

    One-on-one or small group sessions that teach you and your team to use AI tools for real work: writing, research, organizing, and saving time. No technical background needed.

Why Rangefinder

  • Big-company experience, sized for your business

    I've led technology programs at one of the largest airlines in the US and advised executives at some of the world's largest organizations. I bring that discipline to businesses without a big-company budget.

  • Hands-on with AI

    I've used AI to cut a software company's customer response time from more than a day to under five minutes, and I help clients do the same kind of thing in simple, practical ways.

  • Independent and straightforward

    No preferred vendors, no jargon, no pressure to buy anything. I lead every engagement personally, and when a project needs more hands, such as delivery specialists or marketing help, I bring in trusted partners.

  • Local

    Based in Dallas and working with businesses across the DFW metroplex. In-person and remote options available.

Ryan Leecock, founder of Rangefinder Advisory

Meet Ryan Leecock

For over 19 years, I've helped organizations decide what to change and then get it done. Rangefinder Advisory brings that experience to small businesses facing big decisions.

Read the full story

Not sure where to start? That's a perfectly good place to be.

Let's talk for 30 minutes and figure out the first step.

Book a free discussion